We create digital ecosystems that harmonize business objectives, user goals, and technical feasibility.
We’ve worked across many industries and many verticals, from high-tech to high fashion. Chances are we know something about the world you inhabit. We’re also constantly striving to mutually grow and learn through partnership while supporting your business objectives—increasing your reach and ROI.
Our Services
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We're keenly aware of the need for a strategic approach to create impactful digital experiences. We help determine the most valuable use cases. We investigate and invest in optimizing approaches to people/customers, services, process, platform, products, channels, and experiences. We do that through research combined with design thinking techniques and workshops to facilitate design sessions that map out customer journeys and resulting roadmaps.
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Looking to understand how to use artificial intelligence tools as a solo practitioner, a small or medium-sized business, or a corporation requiring training for specific tools? We can help you understand how to use AI.
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Whether you're considering a career in User Experience Design or seeking guidance as a seasoned UX professional, we can help you assess your skills and expand your career potential through personalized, one-on-one consultations.
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The best way to know what works and what doesn’t is to conduct research, primary and secondary. We can assess your brand, your organization, your products and services, your customers, and your stakeholders. We use a variety of qualitative and quantitative research tools to benchmark and assess areas of focus, such as interviews, surveys, tree testing, card sorting, analytics reviews, user testing, prototyping, and more.
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We work from macro to micro. A grand plan is determined and mapped out for an optimal consumer experience. This requires an understanding of platforms and digital tools that can be applied to targeted touch points for optimizing products, and services. Then we get into specific page-level user experience recommendations, including site maps, wireframes, prototypes, and other design deliverables to bring experiences to life.
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We can help you grow! We love one-on-one coaching. Or, we can create an experience design discipline within your organization. We can host design thinking seminars, or train your team with specific skills. Our latest training offering helps people learn to use AI tools. We also teach graduate-level university courses on qualitative research methods. We’re also here to speak at events about any subject area that falls under our expertise.
Artificial Intelligence Coaching, Mastery & Strategy
AI Awareness Coaching Program
Understand the potential for artificial intelligence and how AI can be applied to your business and industry through personalized, one-on-one consultations.
Introductory workshop on AI basics tailored to you or your company’s needs
Can be scaled up or down as needed
Receive recommendations and training for AI business solutions
AI Strategy & Roadmap Creation
A deeper dive into the impacts of AI for businesses that are ready to explore AI integration into their processes and workflows.
AI workshop(s) to determine strategic areas of focus
AI readiness assessment & tool recommendation
Custom implementation roadmap
Training for mastery as needed
AI Integration & Optimization Program
Our comprehensive service for businesses committed to integrating AI into their operations, offering end-to-end support from planning to execution and optimization.
AI workshops(s) to detemine strategic areas of focus
AI tool recommendations and vendor management
Custom implementation roadmap
Training for mastery
Support ongoing optimizatoin
On-demand consulting support
OUR SERVICES
Some Experiences We’ve Had a Hand in Creating
Strategy
We worked with brands like Mrs. Meyers, Weight Watchers and Intuit to improve customer retention by taking a close look at the customer journey, specifically for exit and drop-off points, and how they could be corrected, both online and in-store.
From customer research to customer journey maps, we get to know your audience. We map them against a conversion funnel to pinpoint an optimized omnichannel experience of touch points to minimize drop-offs. A features roadmap sets the stage for next steps.
E-commerce
Estée Lauder sought to elevate their e-commerce experience to match the quality of their prestige brand through an e-commerce overhaul focusing on excellence in experience design, social integration, and virtual beauty advisors.
Results
+34% mobile traffic increase.
+1% conversion rate increase from prior site.
67% increased engagement with virtual beauty advisors.
We oversaw the full e-comm experience: customer research, persona creation, information architecture, experience design, wire framing, digital strategy and roadmap. We can do the same for you.
Landing Pages
QuickBooks is a big believer in user testing and live A/B testing. We created over 12 homepage and landing page designs to be tested in-market to increase conversion.
Results
4 versions created by different agencies were user tested. Ours performed best and was launched for A/B testing.
Live bookkeeping conversion was +4%, but there was -2% decrease in package subscription, which indicated a need to iterate.
Design was iterated and tested again to bring conversion back up to par while keeping optimizations.
Test and learn is key: incremental progress is often how things improve.
Mobile First-
Responsive Sites
Montefiore Einstein Hospital System is undergoing an extensive digital redesign of all of their digital properties. The Montefiore Einstein Cancer Center was the first redesign out of the gate launched in Dec. 2022. This site alone has 180+ pages that required extensive content mapping and information architecture, as well as page-level module design. The design system created for the Cancer Center is now driving the design for 30+ other departments at the hospital.
D2C
Performance marketing drove the creative and brand development for Caldera, the SC Johnson home scents D2C brand. We took that approach and experience design for the scent curious was born. Modular UX allowed the maximalist design to breathe and pop.
Results
The new Caldera launched with a 3.14% conversion rate.
The data-driven brand expression drove an 83% lift in sales over two years.
Subscriptions & Webinars
From a minimal web presence, we created a dynamic and engaging Jill on Money website to more effectively showcase Jill’s podcasts, TV appearances, radio shows, blog posts and books.
From this core, in 2023, we expanded Jill’s digital ecosystem into a new subscription membership program, Jill on Money LIVE, and a webinar series to increase her audience reach and engagement.
CONNECT WITH US
A great digital experience starts with careful consideration of business and audience goals, and the right technological framework.