What’s in our name?
The Castle of Perseverance is a 15th century morality play, and the earliest known full-length vernacular play in English. It resonates for us because it includes a design plan (for the stage), and is psychologically about long-term thinking, without taking anything for granted. The practical combines with the fantastical, on a grand scale. The struggle is real. It was ever thus. We love it!
We are Castle P—vaulting your digital experiences into the next era through careful consideration, planning, & imagination.
Our
Values
Partnership
We believe in collaboration. There is no success without listening, creating a shared understanding, and working together towards a common goal or vision.
Problem-solving
We love a challenge. We don’t believe in boilerplate templates or processes. We apply our numerous skills to create bespoke solutions for your brand or organization’s unique needs.
Perseverance
We’re not done until the job is done. We’re here to continuously help you and your brand learn and grow through an ongoing process of optimization, testing, and training.
The “Three P’s” are a cycle that never ends.
OUR PEOPLE
Experience and collaboration ensure a successful partnership.
Karen Kranack
Founder, Castle P
Karen Kranack is a versatile entrepreneur and educator, a product-focused experience design executive, and digital strategist. She is also an Adjunct Professor at Georgetown University teaching Qualitative Research Methods for the Communication, Culture & Technology MA Program.
Karen is a growth-oriented design leader adept at creating omnichannel digital ecosystems that harmonize business objectives, user goals, and technical feasibility, all with an eye towards the latest AI tech and tools.
She has led Experience Design departments for Fortune 500 companies, multimillion dollar agencies, and has overseen portfolios of business worth tens of millions of dollars. Her experience on the agency-side and the client-side allows her to comprehend the complexity of business needs. Her passion for people, empathetic approach, and skill in achieving mutual understanding make her a superb collaborator.
Her career has spanned verticals from high-tech to high fashion.
She and her team love to connect, collaborate, and create.
CONNECT WITH US
“To be truly visionary, we have to root our imagination in our concrete reality while simultaneously imagining possibilities beyond that reality.” -bell hooks